How to Calculate Quick Ratio for SaaS
The SaaS Quick Ratio measures growth efficiency by comparing revenue gains to losses. Learn how to calculate Quick Ratio, benchmarks, and what it reveals about business health.
The SaaS Quick Ratio measures growth efficiency by comparing how much revenue you add to how much you lose. It reveals whether your business is growing efficiently or struggling to replace lost revenue - a critical distinction for sustainable growth.
A high Quick Ratio means growth is efficient: you add much more than you lose. A low Quick Ratio means you're running hard just to stay in place, with much of your new revenue simply replacing churn.
Basic Quick Ratio Formula
Quick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR)
Or more simply:
Quick Ratio = Revenue Added / Revenue Lost
Step-by-Step Calculation
Step 1: Calculate New MRR
Revenue from new customers acquired during the period:
New MRR = Sum of first-month MRR from new customers
Step 2: Calculate Expansion MRR
Revenue increases from existing customers:
Expansion MRR = Sum of MRR increases from upgrades, add-ons, price increases
Step 3: Calculate Churned MRR
Revenue lost from customers who cancelled:
Churned MRR = Sum of MRR from customers who cancelled
Step 4: Calculate Contraction MRR
Revenue decreases from customers who downgraded:
Contraction MRR = Sum of MRR decreases from customers who didn't cancel
Step 5: Calculate Quick Ratio
Quick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR)
Example Calculation
Monthly Quick Ratio
January MRR movement:
| Component | Amount |
|---|---|
| New MRR | $15,000 |
| Expansion MRR | $8,000 |
| Churned MRR | $4,000 |
| Contraction MRR | $1,000 |
Quick Ratio = ($15,000 + $8,000) / ($4,000 + $1,000)
Quick Ratio = $23,000 / $5,000
Quick Ratio = 4.6
A Quick Ratio of 4.6 means for every $1 lost, the business adds $4.60 - healthy growth efficiency.
Net New MRR Context
Using the same numbers:
Net New MRR = $15,000 + $8,000 - $4,000 - $1,000 = $18,000
The $18,000 net growth required $23,000 in additions to overcome $5,000 in losses.
Quick Ratio Benchmarks
| Quick Ratio | Interpretation |
|---|---|
| > 4 | Excellent - efficient growth |
| 3-4 | Good - healthy growth dynamics |
| 2-3 | Moderate - room for improvement |
| 1-2 | Concerning - growth is inefficient |
| < 1 | Critical - shrinking (losses exceed gains) |
Benchmarks by Stage
| Company Stage | Target Quick Ratio |
|---|---|
| Early Stage (< $1M ARR) | > 4 |
| Growth Stage ($1-10M ARR) | > 3 |
| Scale Stage ($10M+ ARR) | > 2.5 |
| Mature (> $100M ARR) | > 2 |
Larger companies typically have lower Quick Ratios as growth rates moderate.
Quick Ratio Components
Breaking Down the Ratio
| Scenario | New | Expansion | Churn | Contraction | QR |
|---|---|---|---|---|---|
| Balanced Growth | $20K | $10K | $5K | $2K | 4.3 |
| Expansion Heavy | $15K | $15K | $5K | $2K | 4.3 |
| Acquisition Heavy | $25K | $5K | $5K | $2K | 4.3 |
| High Churn | $30K | $10K | $15K | $5K | 2.0 |
Same Quick Ratio can come from different growth profiles - understand the components.
Healthy vs. Unhealthy Patterns
Healthy patterns:
- High expansion relative to new (strong product value)
- Low churn and contraction (good retention)
- Balanced acquisition and expansion
Warning signs:
- High churn offsetting strong acquisition
- Declining Quick Ratio over time
- Heavy reliance on new to offset losses
Quick Ratio Over Time
Track trends to understand growth health:
| Month | New | Expansion | Churn | Contraction | QR | Trend |
|---|---|---|---|---|---|---|
| Jan | $15K | $8K | $4K | $1K | 4.6 | - |
| Feb | $18K | $9K | $5K | $2K | 3.9 | Declining |
| Mar | $20K | $10K | $8K | $3K | 2.7 | Declining |
| Apr | $22K | $12K | $6K | $2K | 4.3 | Improving |
A declining Quick Ratio even while growing signals emerging retention issues.
Quick Ratio vs. Related Metrics
| Metric | What It Measures | Includes New? |
|---|---|---|
| Quick Ratio | Growth efficiency | Yes |
| NRR | Existing customer value change | No |
| GRR | Pure retention | No |
| Net New MRR | Absolute growth | Yes |
Quick Ratio uniquely combines acquisition and retention into one efficiency metric.
Common Quick Ratio Mistakes
Mistake 1: Using Revenue Instead of MRR
Quick Ratio should use MRR components, not total revenue. One-time fees and services distort the ratio.
Mistake 2: Inconsistent Categorization
Ensure MRR movements are categorized consistently. Is a reactivation "new" or separate? Define and apply consistently.
Mistake 3: Monthly vs. Annual Confusion
Monthly and annual Quick Ratios behave differently. Annual smooths volatility but may miss emerging trends.
Mistake 4: Ignoring Denominator Size
A Quick Ratio of 10 with $1K losses is very different from 10 with $100K losses. Consider absolute amounts alongside the ratio.
Mistake 5: Over-Optimizing the Ratio
Don't sacrifice growth to improve Quick Ratio. A Quick Ratio of 10 with $2K net growth is worse than 3 with $50K net growth.
Improving Quick Ratio
Increase Numerator
Improve new customer acquisition:
- Better targeting and qualification
- Improved conversion rates
- Expanded market reach
Increase expansion revenue:
- Upsell and cross-sell motions
- Usage-based pricing
- Feature adoption programs
Decrease Denominator
Reduce churn:
- Improved onboarding
- Customer success programs
- Product improvements
Reduce contraction:
- Value demonstration
- Right-sizing at purchase
- Proactive engagement
Quick Ratio in Context-Aware Analytics
metric:
name: Quick Ratio
description: Growth efficiency - revenue added divided by revenue lost
calculation: |
(new_mrr + expansion_mrr) / (churned_mrr + contraction_mrr)
components:
numerator:
- new_mrr: First MRR from new customers
- expansion_mrr: MRR increases from existing customers
denominator:
- churned_mrr: MRR from cancelled customers
- contraction_mrr: MRR decreases from retained customers
time_period: Monthly
dimensions: [segment, product, region]
owner: finance_team
certified: true
With explicit component definitions, Quick Ratio calculations are consistent - enabling accurate trend analysis and growth efficiency tracking.
Questions
They are completely different metrics. The accounting Quick Ratio measures liquidity (current assets minus inventory divided by current liabilities). The SaaS Quick Ratio measures growth efficiency (revenue gains divided by revenue losses). Same name, different purposes.